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Make this step and you’ll find that life will give you a great gift.


Dr. Bob Wallace, MD was one of the pioneers in the treatment of HIV/AIDS. When his office opened in 1987, at 2663 1st Ave. N in St. Petersburg, FL he participated in every clinical trial possible to help stop the spread of HIV. Dr. Bob made it his passion to attend every HIV conference related to the treatment of HIV/AIDS. In one trial known as FTC 303, Dr. Bob’s office had more patients enrolled in St. Petersburg than any other practice in the world.

He was a lead investigator until joining Gilead Sciences in 2001. The drug he studied in clinical trail would become known as Emtriva. Emtriva is a key component of four of the once daily combination medications available today. He was the first Medical Director for the State of Florida Disease Management Program, known as Positive Healthcare from 1999-2000. He was also one of the founding board members of the organization that would come to be known as The American Academy of HIV Medicine.


Our Team

LJ Sosa
LJ Sosa

Front Office

Carol Hill
Carol Hill

Front Office

Willy Walton
Willy Walton

Back Office Assistant



Primary Care for the entire community on both sides of the bay with compassionate care from a doctor who has been working with HIV/AIDS and Hepatitis for more than 30 years. No doctor practicing in St. Petersburg has more experience. We believe that we are all created equal in the eyes of God, and that everyone who can adopt the Golden Rule in their heart will have healthy and prosperous lives.



Primary Care for the entire community on both sides of the bay with compassionate care from a doctor with more than 30 years of experience.



Dr. Bob has the most experience in HIV/AIDS and Hepatitis of any doctor in St. Petersburg, FL.



Our goal is to provide healthcare for patients holistic and compassionate counseling services.


Visit our blog and learn more about Love the Golden Rule – not just the office, but our philosophy, purpose and values.

Love the Golden Rule Reboot

Dear friends, Thank you for your patience as we have worked through the redevelopment of our website. I want to give a special Thank You to Josh Cruz, a young readmore

Happy 2nd Anniversary

Good Evening Friends, Love the Golden Rule Inc. has now been in existence for three years, but most importantly the “Clinic at 721” has been open for two years. With readmore



  • ADDRESS : 721 Dr. Martin Luther King Jr. Street South
  • PHONE : (727)-826-0700
  • FAX : (727)-954-6994
  • WEB :